Virgin Mobile South Africa Joins Global Social Marathon


Virgin Mobile South Africa took part in the second, global and group-wide social media initiative as part of the Virgin Group on Wednesday, November 16th 2011. Virgin's social media teams in Australia, United Kingdom, United States and South Africa each ran a leg of the 26-hour long Virgin Social Marathon where they shared first time stories and encounters about their companies with fans.

The event kicked-off in Australia and continued west onto South Africa, the UK and finally ending with a bang at the Rock the Kasbah event in Los Angeles where Richard Branson hosted a fundraiser to benefit The Eve Branson Foundation and Virgin Unite.

In South Africa, Virgin Mobile had the opportunity to participate in one global conversation between other Virgin companies such as Virgin Mobile Australia and Virgin Unite.

"It was very exciting to see such a positive response from our online community and the support from our sister brands all over the world was outstanding" says Jana Malan, Digital Marketing Manager at Virgin Mobile South Africa.

Virgin First Times

As part of the social marathon, Virgin launched a Facebook application called "First Times" that offered fans the opportunity to delve into the past and explore their Facebook firsts with friends.

Do you remember playing Snake on your old brick phone? Remember Indiana Jones or Mission Impossible ringtones?

Virgin Mobile South Africa fans shared these nostalgic moments as part of the First Times theme that ran throughout the marathon.

Sir Richard Branson shared one of Virgin First Times on his blog saying "back when we started Virgin, we came up with the name because we were all virgins at business. It was our first time and Virgin has been about first times ever since."

The event was a global success which offered Virgin Mobile South Africa, as well as the South African online landscape, a unique opportunity to engage on an international stage.

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