Virgin Mobile presents John Newman




Presented by Virgin Mobile. Powered by 5FM.


John Newman’s international success continues with the UK modern soul sensation’s first highly anticipated tour to South Africa. Always happy to give South Africans great music, presenting partner Virgin Mobile, radio powerhouse 5FM and Seed Experiences have announced that John Newman will now perform live in concert on Thursday 24 April at Joburg’s Town Hall Lane, Newtown.

Due to unforeseen global tour rescheduling, the Joburg show set to take place at Sowing the Seeds Music Festival, has been moved to a one-night performance in Joburg.

“Working together with John Newman’s management and booking agency to find a solution that best suits everyone especially the fans, John Newman will now perform a day earlier in Joburg. We believe he is perfectly suited to an urban concert experience and along with Virgin Mobile our presenting partner, we look forward to bringing his fans a night to remember,” says Brian Little, Seed Experiences managing director. 

“True to our brand heritage, Virgin Mobile loves music - it’s in our DNA. That’s why we’re excited to be bringing the latest music to eager fans, by being involved in urban concert events such as the John Newman SA tour. Through our partnership with Seed Experiences we aim to give concert goers a unique Virgin Mobile experience to remember,” says Jason Hair, Virgin Mobile Chief Operating Officer.

“Along with our partners Virgin Mobile and 5FM, we can now give our South African fans the opportunity to enjoy one of two great John Newman experiences in Cape Town and Joburg. 

Fresh from the recent successes of a sold-out Bastille SA tour and the highly praised Olmeca presents Mad Decent Block Party, Seed Experiences continues their momentum by producing a John Newman concert event like no other. Be ready for a sizzling, swinging, roaring music experience; with décor, lighting and production to match. It’s the return of the era of big sound and big style. As one British music review put it: “Hearing John Newman live, you’re truly in the presence of something big. It’s as mesmerising as it is memorable”. 

The UK “blue-eyed boy” has burst onto the international music scene and critics and fans alike are calling John Newman the new voice of modern soul. His breakthrough sound, catchy lyrics and unique voice are filling the airwaves from London to Los Angeles. 

The four-time Brit award nominee – including for Best British Male Solo Artist and Best British Single – is best known for his infectious tracks ‘Losing Sleep’, ‘Love Me Again’ and ‘Cheating’. ‘Love Me Again’ has already sold over two million singles worldwide, peaked at no. 1 on iTunes and charts in several countries, and has racked up a whopping one hundred million views on YouTube. 

This is not a music event you want to miss. So dress the part, get your swing on and prepare to be mesmerised by John Newman live in concert, presented by Virgin Mobile, powered by 5FM.

A stellar local supporting lineup will be announced soon; stay close to Seed Experiences on Facebook and Twitter for all the news and tune into 5FM for updates and chances to win tickets.


Tickets are on sale through

General Admission: R395, VIP: R695 


Good Hope Centre, Cape Town – 23 April 2014

Buy tickets here:


Town Hall Lane, 66 Carr Street, Newtown, Johannesburg – 24 April 2014

Buy tickets here:


Sowing the Seeds ticket purchases and updates:

Seed Experiences and Webtickets will contact all Sowing the Seeds Music Festival ticket holders directly regarding transfers or refunds. Should you not hear anything please contact Webtickets directly on 0861 22 55 98 or 

For further information on Sowing the Seeds Music Festival please watch out for any updates on




Twitter: @SeedExperiences 

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Twitter: @5FM



All Seed Experiences events are supported by GWM and Puma South Africa.


About Seed Experiences

Seed Experiences is renowned for delivering world-class events to their fans. With John Newman Live in South Africa, We Are One Colour Festival, DStv UB40 SA Tour, In The City, Rocking the Daisies, Sowing the Seeds, Sonar Cape Town and Vic Falls Carnival still on the cards for the year, fans can only expect the best live music performances, great vibes and top production.  

Past events include the Bastille SA Tour and Olmeca presents Mad Decent Block Party and the digital industry’s Bookmarks Awards amongst others..

Accolades include: Winner – Climate Change Leadership Award in the Small to Medium Business Category (2009 and 2010); Winner – Eco-Logic Award for Climate Change (2011); Finalist – Eco-Logic Award in Transport (2011); Finalist – Mail and Guardian Future Greening Awards (2012); Winner in the Bookmarks Awards (2013) Finalist in the Bookmarks Awards (2012); nominated in the ‘Best Music Festival’ category for the MK Awards (2012 & 2013); awarded the Highly Commended A Greener Festival Award (2012 & 2013); Winner – Eco-logic Awards in Transport (2012) and Winner – Eco-logic Awards in Recycling (2012).


About Virgin Mobile South Africa

Virgin Mobile South Africa was launched on 24 June 2006 as South Africa's first and only Mobile Virtual Network Operator (MVNO) and is the foundation operation of VMMEA (Virgin Mobile Middle East & Africa). Virgin Mobile has ensured that innovation is hardwired into our business and has established itself as a dynamic and growing brand, which takes the core values of the global Virgin Group to heart. Virgin Mobile always gives the best to our customers – offering a range of simple, great value postpaid and prepaid packages. More value, more honesty, more service, more fun.


About 5FM

5FM is the entertainment powerhouse for youthful South Africans, offering the most popular contemporary music and entertainment.  As a national Top 40 hit music radio station, 5FM is on the pulse of local and global music and content trends; thereby offering audiences access to, and an opportunity to be part of, the energy and dynamism of a fast changing youthful community. The irreverent but stylish brand personality is augmented by a line-up of on-air talent like no other in South Africa and is the primary source of music & lifestyle trends for a nation of cool and trendy young adults. 5FM = (Music)5[i.e. to the Power of 5]