One-eyed Jack, SA’s specialist entertainment sponsorship and marketing agency, has secured Virgin Mobile South Africa as the new headline sponsor for SkyRoomLive (SRL), leading the way for live streaming in South Africa.
SRL showcases live music performances that are filmed in HD and 3D and then broadcast live onto social networks and via the SRL website. Spearheaded by its passionate founder, Eban Olivier, SRL has grown exponentially since its first live stream broadcast in 2012 and caters for a diverse demographic of music lovers – from urban and hip-hop to indie rock and Afrikaans.
Virgin Mobile recognised the power and potential of the SRL platform, especially SRL’s Saturday night urban shows, which are licensed to youth TV channel SABC 1. “Music is an essential part of Virgin Mobile’s DNA. Bringing the hottest urban acts and new exciting music related opportunities to eager fans is part of our heritage, which is why we are so excited to be involved in music properties like SkyRoomLive’s Urban Festivals,” says Jason Hair, Virgin Mobile Chief Operating Officer.
SRL has already achieved over 2-million live and archived views over one year alone, with an average of 600,000 Facebook impressions per week. It is listed number 12 in the world under heavyweights like iTunes Festival, Red Bull Studios, Live at Letterman and Boiler Room, and online live views during performances can reach upwards from 6,000 to 1,000,000 views globally.
With Virgin Mobile’s sponsorship support, SRL is already shaking things up with an incredible roster of artists on the bill for this season. Expect the likes of Mi Casa, Reason, The Soil, AKA, Kabomo, Brian Temba, Black Coffee and more.
As the agency that closed the deal, OEJ believes in developing long-term relationships with brands and promoters. One-eyed Jack co-director and head of sponsorship, Manuela de Deus, says the SRL sponsorship comes off the back of One-eyed Jack’s solid business relationship with Virgin Mobile, which has already seen the brand sponsor the John Newman SA Tour this past April – with more sponsorship deals in the works.
In addition to Virgin Mobile, One-eyed Jack has confirmed additional sponsorships for SRL from Bain’s Cape Mountain Whisky and Flying Fish Premium Flavoured Beer.
This year alone One-eyed Jack has already secured large headline entertainment sponsorships such as Nokia for the Bastille SA Tour; Vodacom In The City (for the third year in a row); the Savanna Comics Choice Awards; Nando’s for the annual Mass Hysteria comedy showcase; Hunter’s eXtreme for annual action sports event Ultimate X, and an annual vehicle partnership with GWM SA.
Experience SkyRoomLive at www.SkyRoomLive.com or attend a monthly live show.