Virgin Mobile launches SA's best value Prepaid product

2011-05-05

Virgin Mobile South Africa launches SA’s best value Prepaid product next week.

This follows research into what consumers really want from a Prepaid product – things like true per second billing, competitive peak and off-peak rates that are as good or better than contract rates, a great on-net rate, no hidden catches or terms & conditions, as well as loyalty rewards for high usage.

In line with this research, Virgin Mobile’s new Prepaid product offers customers an immediate reward of R10 FREE airtime every time R30 of airtime is used - effectively giving loyal subscribers a third off normal airtime charges.

Moreover, as called for in the research, there are none of the hidden catches or terms & conditions that are so common in the mobile industry - use your Virgin Mobile Prepaid airtime (both paid and FREE airtime):

  • For anything – Voice calls, SMSs, MMSs or Data
  • Anytime – Peak or Off-peak
  • To anyone – On-net (Virgin-to-Virgin) or Off-Net (Virgin to Another Network)

And there is no time limit by when active subscribers have to reach their R30 reward threshold – whether a customer uses R30 in a day or over six months, when their usage reaches R30, they will automatically be credited with R10 FREE airtime.

In addition, even before rewards are applied, the new Virgin Mobile Prepaid product is based on a highly competitive tariff completely in line with what consumers are asking for:

  • True Per Second Billing
  • SA’s best on-net (Virgin-to-Virgin) rate of 99c per minute (billed per second)
  • Great Peak and Off-peak rates – R2.60 / min and R1.30 / min (billed per second)

Steve Bailey, CEO, Virgin Mobile, says that all current Prepaid customers will automatically be migrated to this great new product as Virgin Mobile would like to bring this improved value to its entire loyal Prepaid customer base. “Virgin Mobile is now benefiting from reduced interconnect rates, and we are happy to be able to pass this onto our valued Prepaid customers through this unprecedented value reward offering.”

Customers will also still get 25 free SMSs when purchasing Virgin Mobile’s R50 voucher and 50 free SMSs on the R99 voucher.